Why is Demonetization blessing in disguise for advertising sector?

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Demonetization has hit the common man’s purse thereby hurting many Indian retailers and brands. With a daily withdrawal limit of Rs. 2,500 there is only so much that an average Indian could buy in the cash market. In India, over 86% of transactions still happen in cash. There are signs that consumption is down and various sectors like Real Estate & Jewelry are in standby mode. Read more

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